“Overcoming Common Marketing Challenges: Strategies for Success”

“Overcoming Common Marketing Challenges: Strategies for Success” Marketing can be challenging, but don’t worry! This blog post will cover some common marketing problems and how to solve them.  Problem #1: Not Enough People Know About Your Brand  People who need to learn about your brand won’t buy your products or services. To fix this: Focus […]

Publishers Must Think Long Term. Discounting Can Be Their Nemesis!

#IRS17 – Publishers must think Long Term. Discounting can be their Nemesis! With #IRS2017 now behind us, it is time publisheo look ahead. The IRS has indeed been shot in the arm for publishers. Apart from pure numbers, the growth trends across the print media and in regions have been encouraging and would have helped […]

Print Media – Digital is pulling the carpet under their feet.

Print Media – Digital Is Pulling The Carpet Under Their Feet. It is truly an interesting time for media companies what with the recent reports the Dentsu Aeigis Network [ DAN] and IRS that have both brought to light interesting number and facts. While media companies and the public at large, have been crying hoarse […]